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, by Jake Knapp John Zeratsky
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Product details
File Size: 35364 KB
Print Length: 289 pages
Publisher: Simon & Schuster; 1 edition (March 8, 2016)
Publication Date: March 8, 2016
Sold by: Simon and Schuster Digital Sales Inc
Language: English
ASIN: B010MH1DAQ
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Amazon Best Sellers Rank:
#20,011 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Jake, John, and Braden have synthesized the most important design-thinking concepts of today into a book that is worth its weight in gold. Seriously — I’ve translated the ideas and checklists in this book to tens of thousands of dollars already as a design consultant.It’s weird... even after 4 years of studying Art & Design in college and 4 years of working at a big tech company, this book was STILL a revelation to me. It helped me understand and practice design in a whole new way. I was lucky to be mentored by top-tier designers. Now you can be mentored by some of the best designers in the Silicon Valley. Listen in on how they work and think...90% of what you need to know about designing great products is in these 257 glorious pages. The other 10% is just blood, sweat and tears.
I'm a product manager and the Sprint Book has been a great new strategy for our product team to validate quickly! It's a flexible method to build on your team's energy and domain knowledge in 5 days. Our team is entirely remote so when we get together it's helpful to have proven strategy guide our product initiatives. I also highly recommend picking up Design Sprint Kits to accompany the Sorint Book because it has all the supplies included: Design Sprint Office Kit for Creativity and Productivity. Either way, read this book.
Most of us who really care about strategic product innovation have implemented bits and pieces of the Sprint system. But thanks to the writer's extensive experimentation, there is no more comprehensive guide to doing it successfully.This book is thorough without being tiresome. It provides excellent case studies to illustrate the concepts (and provides interesting insights to major tech wins). The exhaustive checklists and supplies recommendations are invaluable. And, most importantly, the lessons learned from sprint team structure and decision making models will make us all better and faster at identifying, developing, and prototyping product and service opportunities.I would give this book six stars if I could. Five seems inadequate.
I'm impressed with the strategic and tactical rigor this book articulates. Great examples across several companies. It includes an accessible step-by-step articulation of process and tool suggestions to maximize a team's time. It also identifies realistic challenges to expect. As a fan of Lean Startup who has struggled at times with implementation, I'm especially struck by how this constrained process appears to validate a problem, market, hypothesis, prototype and get to real world testing, all while mitigating product launch risk. I'm very excited to take on this new process in earnest in the days to come.
The book is well written with good examples of how different Sprints progressed and worked as well as some that didn't and why.If you want to try running a Design Sprint I strongly recommend you do 2 things:1. Read the The Design Sprint -- GV - Google Ventures [...] site thoroughly as well asMichael Margolis -- Medium [...] articles as there are a lot of IU important and helpful hints in there, E.g. Use Gotomeeting to stream and record the interviews on Friday and get the camera Michael recommends.2. Make sure at least 2 of you read the entire book, ideally everyone should read it. The Sprint is a great process (I've used many and this is definitely one of the best) but there are many important steps day by day and it's hard for one person to stay on top of all of them.Good luck, if you stick to the process I think you will have success.
This book is the single most tactical problem-solving book.If you've been wondering what you need to do to get something done and build a solution to a real problem, this book and the sprint method just cuts right to the chase and gives you a set of tools you can actually use.Sprint is an excellent read with a real tangible approach to solving problems. There's so much that has gone into the design sprint method behind this book and so much to learn from the design sprint experience itself - e.g. human behavior, team work, focus, efficiency, success/failure, etc. I've been using their design sprint method for years now and I am really excited to see it codified in this book. The best part is that you can use the sprint method for almost any kind of project that's aiming to solve a problem.If the key to getting something done is to just "do it", this book and the sprint demonstrates the how to "do" part.
It's an interesting approach, but smacks of "this solves everything" - like many business books written by consultants. The author focuses on perhaps half a dozen success stories - really doesn't give you much of an idea how successful this approach is likely to be on any given project/issue to which it is applied. The emphasis on progress over perfection is good, and having a specific outcome and deadline to which the group is accountable is also good practice. It's perhaps a good arrow to have in your quiver.
If you work in a team-based project environment, I cannot recommend Sprint highly enough. The five-day process a great solution for quickly moving a project from concept through prototype. Even more importantly, the decision making exercises outlined in the Sprint process are readily applicable in all sorts of business decisions. "Note-and-Vote" has become a standby on my team to solicit ideas and quickly establish a direction without subjecting everyone to hours of waffling debate.Read this book!
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